Privacy Policy

1. Introduction & Overview

Welcome to amityonline.upskilleduhub.com (the "Website"), operated by Upskill Eduhub ("we", "us", or "our"). We are committed to safeguarding the privacy of visitors, prospective students, and learners who use our platform to seek educational counseling, information, and admission advisory services for UGC-entitled Online Undergraduate (UG) and Postgraduate (PG) degree programs offered by Amity University Online.

This Privacy Policy outlines our practices regarding the collection, use, maintenance, disclosure, and protection of your personal information when you access our landing page or submit an inquiry via our forms. This document complies with applicable data protection legislation and advertising regulations, including the Google Ads Advertising Policies and Google Ads Personalized Advertising Policy.

2. Information We Collect

We only collect personal information that is voluntarily submitted by you or automatically collected when you navigate through our website:

• Directly Provided Personal Data: When you complete our "Enquire Now," "Get Free Counselling," or "Download Brochure" forms, we collect your Full Name (First & Last Name), Mobile Phone Number, Email Address, State / Province of residence, and Program of Interest (e.g., Online MBA, MCA, M.Com, MA, BBA, BCA, B.Com, BA).
• Communication Records: Records of your inquiries, correspondence, preferences, and callback requests submitted through telephone calls, SMS, WhatsApp, or email.
• Automatically Collected Technical Data: When you visit our website, our servers and tracking technologies automatically capture non-personally identifiable technical information, including your IP address, browser type and version, device identifier, operating system, referral URL (including UTM campaign tags like utm_source, utm_campaign, utm_content), and page interaction metrics.

3. Purpose and Legal Basis for Processing

We process your personal information for lawful and legitimate educational purposes, including:

• Providing comprehensive academic counseling, fee structure breakdowns, eligibility evaluation, and admission guidance tailored to your chosen program.
• Sending requested course brochures, sample learning materials, and curriculum overviews.
• Connecting you with official university admissions counselors and academic advisors from Amity University Online.
• Facilitating the seamless submission and verification of your admission inquiry.
• Monitoring and optimizing the technical stability, user experience, and performance of our landing page.
• Measuring the effectiveness of digital marketing and search advertising campaigns in compliance with Google Ads standards.

4. Cookies, Web Beacons & Third-Party Advertising (Google Ads)

Our website uses cookies, tracking pixels, and similar technologies to improve your browsing experience and serve relevant digital advertisements.

You can also control or disable cookies through your internet browser settings. Please note that disabling cookies may affect the functionality of certain interactive features on our landing page.

5. Consent for Telephonic & Electronic Communications (TRAI / DND Compliance)

By submitting your contact details (phone number and email address) on our landing page, you explicitly authorize and grant express consent to Upskill Eduhub and authorized representatives of Amity University Online to contact you via telephone calls, SMS messages, RCS, WhatsApp notifications, and automated electronic emails regarding academic counseling, application updates, and admissions deadlines.

6. Sharing & Disclosure of Information

We respect your privacy: We DO NOT sell, rent, trade, or commercialize your personal information to third-party brokers or unverified entities.

Your personal data is shared solely with:

• Amity University Online & Educational Institutions: To forward your verified inquiry, enable admission processing, document review, and arrange official academic counseling.
• Authorized Technology & Infrastructure Providers: Certified cloud servers, lead management platforms (CRM), and communication service providers who assist us under strict contractual confidentiality obligations.
• Legal & Regulatory Authorities: Only when strictly required by law, subpoena, court order, or governmental mandate.

7. Data Security & Storage

We implement rigorous technical, organizational, and physical security measures to protect your personal data from unauthorized access, accidental alteration, disclosure, or destruction. All form submissions are transmitted via Secure Socket Layer (SSL/TLS 256-bit) encryption protocols. Access to collected lead data is restricted exclusively to authorized counseling personnel who require access to fulfill your request.

8. Your Privacy Rights & Opt-Out

You have full control over your personal data. At any time, you have the right to:

• Access & Review: Inquire about the personal information we hold about you.
• Rectification: Request correction of inaccurate, outdated, or incomplete details.
• Erasure / Deletion: Request that your contact details and counseling record be deleted from our marketing database.
• Opt-Out of Communications: Unsubscribe from marketing emails using the "Unsubscribe" link, or reply "STOP" to SMS messages, or email us directly at our privacy contact address.

9. Contact Us & Grievance Officer

If you have any questions, feedback, or requests concerning this Privacy Policy or your personal information, please contact our Data Grievance Officer at: